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Collaborating with McKinsey on social in supply chain

Lorenzo Martinelli - Saturday 15 December 2012
Collaborating with McKinsey on social in supply chain

Collaboration really is a wonderful thing, and anyone who’s ever produced a webinar (let alone given the presentation) knows that good collaboration is what makes a great event come together.

This week we put on a great (in my humble opinion) webinar with the McKinsey Global Institute (MGI) and Supply Chain Management Review (SCMR) where we discussed the potential for using social technologies to improve communication and collaboration in supply chains.

In case you missed it, you can view a playback of the webinar here. Many thanks to Frank Quinn, editorial director at SCMR, for hosting and moderating our session.

And special thanks goes to Michael Chui, principal at MGI, for working with me on this webinar. Michael recently led an extensive research project on the potential economic impact of social technologies in four commercial sectors: consumer packaged goods, retail financial services, advanced manufacturing, and professional services. MGI estimates that social technologies could potentially contribute $900 billion to $1.3 trillion in annual value across the four sectors. That far-from-insignificant finding, along with many other relevant and fascinating insights, is highlighted in our webinar and described in detail in MGI’s report: The social economy: Unlocking value and productivity through social technologies.

From an E2open perspective, the findings in the MGI report couldn’t have come at a better time, as we just announced our Social Supply Chain initiative and are aiming to help companies capitalize on the value-creating power of social technologies. The topic does seem to be of interest in the supply chain industry at large, as we had more than 400 registrants for the webinar… a useful metric for me as I’m shaping E2open’s solutions strategies.

Along those same lines, I’d like to encourage you to get involved and join the discussion. There are several ways you can get started:

Our webinar, along with the slides presented, will be available online at SCMR for six months. I hope you’re able to view it, digest MGI’s findings, consider E2open’s social supply chain initiative, and then share your thoughts and feedback in our LinkedIn group.

As always, you can find me being social at or

Let’s keep the conversations going!