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Happy Holidays! …That Is, If Your Supply Chain’s Well Trimmed
By Supply Chain Brain
The holiday season is fast approaching, and while this has always meant heightened anxiety for manufacturers and retailers, this year promises to be particularly tumultuous. Following record low holiday sales in 2008, manufacturers and retailers are no doubt bracing themselves for the worst—particularly given that unemployment continues to rise and money is tight. And with many companies already severely hobbled by the downturn, this holiday season could be do-or-die not only for retailers, but for the manufacturers, suppliers, and logistics providers that support them.
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