About Oana Rusu-Williams
After a one-year stint as an investment analyst, Oana spent over 20 years in the enterprise software industry working with Baan, SAP, Zyme and e2open. She held positions in presales, sales enablement and product management leadership. Oana is currently Director of Product Marketing for e2open’s suite of channel applications. Throughout her entire career, Oana has been helping companies across many industries understand how technology will lead them to be better, achieve more, faster. For the last eight years, she has been focusing on solutions to help companies manage and improve their indirect channel.
Oana has an MSc degree in aeronautical engineering from Bucharest Polytechnic University and an MBA from Nyenrode University in The Netherlands. She currently lives in Surrey, England, with her husband and 14-year-old daughter and enjoys being a vocal spectator at her daughter’s numerous sporting events.
Get Your Channel Incentives Technology Right
There is one advantage to having poor channel incentives technology: You can always blame it on the tools!In my previous blog post, What Could Make Your Channel Partner Incentives More Successful?, I examined why [...]
What Could Make Your Channel Partner Incentives More Successful?
Believe it or not, most incentive programs are completely unsuccessful. In the spring of 2020, SiriusDecisions (now part of Forrester Research) surveyed1 more than 10,000 business leaders to determine the state of channel partner [...]
Discovering the Untapped Value of Supplier Collaboration
Collaboration across multiple tiers of supply is no longer a “nice to have” when it comes to advanced sourcing and procurement. In this timely article published by McKinsey and Co, Taking supplier collaboration to [...]
7 Channel Technology Predictions for 2020 and Beyond
We don’t have a crystal ball and we can’t read tea leaves. Managing a business, especially on a global scale, will always involve uncertainty and risk. But we can still make some reasonable [...]
8 Easy Steps to Ensure Your Channel Incentives Work
Channel incentive programs often lack clarity and impact, fail to attract partners and result in overspend. How can you avoid issues like these? Follow the 8 steps below to incentivize your channel successfully [...]
Your Lawfully Incentivized Channel
The benefits of transacting through a channel are well known. Companies that adopt the indirect channel as their go-to-market avenue can expand their presence in new territories and segments, and also gain access [...]