Access this complimentary SiriusDecisions research brief to discover how to accelerate partner demand marketing.
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“Channel marketers do not lack lead generation programs […] What they often lack is a definitive strategy and framework to drive successful adoption of demand marketing efforts by partners” *
The brief describes the four phases of the SiriusDecisions Fast-Tracking Channel Demand Model and explains how the activities and processes contained in each phase help increase engagement and improve demand marketing performance with channel partners.
* Introducing the SiriusDecisions Fast-Tracking Channel Demand Model