Using Channel Data Management to Improve Channel Performance

Access this complimentary SiriusDecisions research brief to learn how great channel data can improve your Channel Performance.

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“Channel leaders face increasing pressure from management to demonstrate measurable results from investments in channel resources and programs[…] Developing a comprehensive channel data strategy can provide additional visibility into partner capability and performance”*

A channel data strategy requires a mechanism to collect timely, accurate, complete sales-out and inventory information from partners. The research brief examines how Channel Data Management platforms support this requirement and references specific use cases which result in improved channel performance.

*SiriusDecisions Research Brief: Using Channel Data Management to Improve Channel Performance
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