Companies in the dark with indirect sales data

Under huge pressure to compete in a crowded marketplace, the challenge for consumer electronic companies is to develop leading-edge products that appeal to increasingly discerning customers. It is also to effectively dovetail communications with partners in order to drive footfall into retail stores and create a satisfying shopping experience.  One that will result in sales and repeat business. The trouble is that although these companies have invested in software solutions to help them increase productivity, improve customer engagement and/or realize cost savings, a significant number still remain in the dark when it comes to accurately tracking indirect sales data.