Centre de ressources

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Rewards and Funds Management

Optimized channel marketing performance, lower administration costs, and reduced financial risk are natural outcome...
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Multi-Echelon Inventory Optimization

By determining the most accurate stocking targets at every node in the extended supply chain, companies can provide...
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Supply Inventory Collaboration

Gain control of inventory in your supply network to address shortages and excesses proactively across every supply ...
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Channel Forecast Collaboration

Collaborating with customers to get a better understanding of future demand empowers brand owners to create a plan ...
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Demand Signal Management

Respond to market forces faster and drive profitable actions in stores and online. E2open’s Demand Signal Managem...
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Collaborative Channel Planning

Creating comprehensive activity plans is rarely a partner’s core competency. A lack of appropriate software tools...
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Channel Marketing Automation

Channel marketing can transform revenue for brand owners and channel partners alike, but partners rarely have the t...
Fiche technique

Channel Inventory Collaboration

Gain control of inventory in your supply network to address shortages and excesses proactively across every supply ...
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E2talk: Next Gen Channel Marketing with VMware

Channel marketing is even more complex and challenging than traditional direct marketing. Yet, it can lead to great...
Videos

The Power of the Network for Indirect Channels

Traditional indirect sales channels are rapidly evolving into ecosystems of interdependent partners that work together to fully meet customer needs instead of delivering piecemeal solutions. A single platform that en...
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The Next Normal: A New Way of Thinking About Direct Procurement

Direct procurement has long been viewed as merely tactical, but a new business environment is forcing companies to ...
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Control Tower Capabilities – Visibility and Beyond

Join Sarah Barnes-Humphrey, host of Let’s Talk Supply Chain, and Lori Harner, Senior Director of Product Mark...
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A Realistic Guide to Calculating MDF ROI

Channel leaders must strengthen the strategic execution of partner incentive programs with Market Development Funds...
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How to Set Up and Manage a Scalable Rebate Program

Rebates are designed to gain channel mindshare, meet competitive situations, and manage channel conflict. However, ...
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Top 5 Channel Marketing Trends for 2021

After a tumultuous year and shifting to a 100% virtual marketing world, the channel adapted and survived and in som...
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