Future-Proof your Channel Marketing 2019

Menlo Park, CA — March 26, 2019
Quadrus Conference Center

Join us for this free day of channel marketing best practice and insight where we will discuss how emerging technologies like Ai, machine-learning, and 5G mobility are set to change how we identify, reward, and engage with our partners.

For most of us, these technologies are still the stuff of Sci-Fi movies, but what can we do in the short term to be prepared? How can we view technology as a facilitator rather than a replacement for the soft skills needed to build successful partner programs? We will explore what small steps can we take now with personalisation, segmentation, and program-based campaigns to inject a bit of magic and future-proof our channel marketing.

Full agenda TBC. We will have a mixed format including a keynote speaker, expert panel, and table discussions on the following channel challenges within the context of emerging tech:

  • GTM strategy
  • On-boarding partners
  • Partner Communications
  • Digital and Concierge Marketing
  • Rewards and Incentives
  • MDF
  • Data