How GE Cleaned Up Its Channel Data

SiriusDecisions Marketplace, Jessica Lillian

For b-to-b channel suppliers, collecting and using point-of-sale (POS) data from their partners is critical to channel visibility and sales effectiveness. But the utility of that data plummets when it becomes disorganized, duplicative and difficult to use. Can channel data management (CDM) technology help?

When channel data becomes disorganized and difficult to use, using a channel data management (CDM) vendor can help. As with any technology, CDM requires strong processes and capable teams for the best chance of success. Learn how GE deployed CDM and helped its channel partners regain trust in its data.

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