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Channel Shaping
E2talk: Next Gen Channel Marketing with VMware
Listen to this exclusive Q&A with Kendra DeCoste, Director of Global Partner Marketing at VMware, Inc., to hear how her team has improved partner engagement [...]
Holistic Channel Technology Guide
Instead of just managing distributors and resellers, progressive companies orchestrate the entire partner ecosystem, whether their partners sell goods or support, service, recommend or influence purchases. The right technology infrastructure is essential [...]
The Power of the Network for Indirect Channels
Traditional indirect sales channels are rapidly evolving into ecosystems of interdependent partners that work together to fully meet customer needs instead of delivering piecemeal solutions. A single platform that enables you to instantly connect [...]
Adapting Channels to the New Ecosystem Economy
It's no longer enough to manage just your indirect distributors and resellers. Today, the most successful companies orchestrate all parties involved in getting products to end users. Traditional indirect channels are a [...]
The Ages of Channels
Sales channels have always been evolving. Historically there were middlemen. More recently, there were influencers. Now, the world is entering the third age of channels: the ecosystems. Each age builds on the previous [...]
A Realistic Guide to Calculating MDF ROI
Channel leaders must strengthen the strategic execution of partner incentive programs with Market Development Funds (MDF) being crucial to activating partner demand. How can MDF return on investment (ROI) be credibly measured? In [...]
How to Set Up and Manage a Scalable Rebate Program
Rebates are designed to gain channel mindshare, meet competitive situations, and manage channel conflict. However, complex rules and processes, misalignment, and large claim volumes often limit results. e2open’s Partner Performance Incentives application helps you create [...]
Channel Technology Can Improve Your Response to Macroeconomic Conditions
If your company reaches customers through an indirect channel, understanding how it is impacted by external influences is essential. Analyzing the effect of changes in macroeconomic and technological factors can help you gain [...]
Top 5 Channel Marketing Trends for 2021
After a tumultuous year and shifting to a 100% virtual marketing world, the channel adapted and survived and in some cases thrived. As we turn the calendar to 2021, you may be wondering [...]
Making the Business Case for Channel Incentives Technology
Learn about the benefits of channel incentives technology and how it can make your investments work harder to drive better returns. Privacy mode may affect [...]
Launch Communication Plan: A Guide and Template for a Successful Channel Marketing Launch
You’re launching a new program or platform to increase partner engagement. You can’t wait to get your partners using it, but how do you get the word out? [...]
Get Your Channel Incentives Technology Right
There is one advantage to having poor channel incentives technology: You can always blame it on the tools!In my previous blog post, What Could Make Your Channel Partner Incentives More Successful?, I examined why [...]
One Trusted Partner. Countless Channel Opportunities.
View Infographic What if you could manage your entire channel on a single cloud-based platform and connect to the world’s largest channel partner ecosystem?This infographic reveals the countless opportunities e2open (NYSE: ETWO) [...]
What Could Make Your Channel Partner Incentives More Successful?
Believe it or not, most incentive programs are completely unsuccessful. In the spring of 2020, SiriusDecisions (now part of Forrester Research) surveyed1 more than 10,000 business leaders to determine the state of channel partner [...]
Four More Reasons to Leverage Contra-Revenue Marketing Programs
Some aspects of channel marketing programs are intuitive, while others require more thought or even intensive study. One of the less-intuitive channel marketing concepts is contra revenue, which actually means “against revenue.” The [...]
Channel Incentives – 6 Points That Will Prompt You to Rethink Your Plans
Join Mike Moore, VP, Channel Sales of e2open and guest speaker Dara Schulenberg, Principal Analyst, Channel Strategies of Forrester SiriusDecisions as they reveal key findings from the recently published Forrester Pulse: The State [...]
[Baptie Webinar] Creating a “To Partner” and “Through Partner” Marketing Program for Today’s New Normal
Our partners need to move to digital marketing. But how do we help them do this? A portal with marketing materials just won’t work! Our partner's traditional staples are out! So, what are the [...]
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[Baptie Webinar] In Today’s Very Different Market What Do Partners Really Want from Their Vendors?
In the last 3 months, the market and the way our partners approach the market has changed dramatically. The word partner has moved from a term we all casually use to something [...]
[CMU Webinar] Creating a Better Partner Experience for the “New Normal”
Partner Experience (PX) is hot right now. It is your partner’s holistic perception of their experience with your business or brand. Every interaction counts. As most vendors are battling for partner mindshare, creating [...]
Channel Check-In: How Brands and Partners Are Managing Through Disruption – Part II
Watch our Channel Check-In: How Brands and Partners Are Managing Through Disruption - Part II as we chat with two channel leaders about how they are navigating these challenging times and continue to [...]
[CMU Webinar] How are Vendors Supporting Partners through COVID-19?
Watch the first of The Channel Meet Up Virtual Series (CMU) where we tackle this pandemic head-on: How are vendors in the channel supporting their partners through this crisis? We’ll ask our experts [...]
[Baptie Webinar] As Social Distancing Begins to Ease, Learn How to Reopen Your Channel Marketing Programs
Baptie On-Demand Webinar Inevitably social distancing and other measures that are so essential will ease. During this period most companies have scaled back or dramatically changed their approach to channel marketing. [...]
Channel Check-In: How Brands and Partners Are Managing Through Disruption
Listen to our Channel Check-In: How Brands and Partners Are Managing Through Disruption. The first in a new series, hear how Channel Leaders, their companies and their channel partners are navigating these challenging times. [...]
Marketing Through Partners in a Time of Social Distancing
Conferences are being canceled, corporate travel is restricted, and employees are being asked to work from home. Yet amidst all of this, business must carry on. Fortunately, there are many proven tactics brands [...]
7 Channel Technology Predictions for 2020 and Beyond
We don’t have a crystal ball and we can’t read tea leaves. Managing a business, especially on a global scale, will always involve uncertainty and risk. But we can still make some reasonable [...]
Inbound Channel Marketing Checklist: A Self-Assessment Tool for Modernizing Channel Marketing
Discover the capabilities that are essential for channel marketing success by downloading your complimentary copy of the Inbound Channel Marketing Checklist: A Self-Assessment Tool for Modernizing Channel Marketing ebook. [...]
8 Easy Steps to Ensure Your Channel Incentives Work
Channel incentive programs often lack clarity and impact, fail to attract partners and result in overspend. How can you avoid issues like these? Follow the 8 steps below to incentivize your channel successfully [...]
What’s in a Channel Marketing Bill of Materials
Download your copy of this eBook to find out what to include in a standard bill of materials (BOM) to successfully execute a channel marketing campaign. [...]
Channel Engagement Framework
Looking for a framework to help drive channel engagement into a long-standing, fruitful partnership? You’ve come to the right place – check out this step-by-step eBook! [...]
5 Channel Marketing Planning Assumptions for 2020
In this webcast, we’ll review five planning assumptions that channel marketing leaders should consider for 2020, as identified by SiriusDecisions: Channel Marketing Strategy and Planning: Master the Art of Partner Ecosystems Channel [...]
Managing and Incentivizing Best Practice Channel Marketing Capabilities
Is anyone truly happy with their partner marketing program? The honest answer is no! There is a myriad of reasons for this, they run from program design through execution, partner incentivization, training and [...]
The Key to Engagement: Creating Memorable Partner Experiences
e2open, Channel Marketer Report and Demand Gen Report joined forces in this webinar to share with you a framework that you can use to create interesting, engaging and memorable partner experiences again and again. [...]
The Future of Market Development Funds
Join the e2open Channel team and our friends from Yext as we talk about the future of MDF. We’ll talk about how MDF programs can drive more predictable results, better ROI tracking, and [...]
Demand Signal Management Data Sheet
Respond to market forces faster and drive profitable actions in stores and online. e2open’s Demand Signal Management application enables you to capture, harmonize and analyze demand and execution data from all retailers quickly and automatically. Download [...]
Partner Marketing Incentives Data Sheet
Optimized channel marketing performance, lower administration costs and reduced financial risk are natural outcomes when you use e2open’s Partner Marketing Incentives application to manage a broad range of marketing development funds (MDF) programs [...]
Channel Incentives Evolution and Way Forward
The nature of the channels is changing. New types of partners are emerging, new engagement models are being crafted, new ecosystems are being formed and the volume of partners is ever growing. These will [...]
Partner Performance Incentives
Maximize the impact of your channel rebate programs. e2open reduces overpayment risks for even the most complex scenarios and helps you secure partner loyalty with the right payments to the right parties at the right [...]
Data to Fuel Channel Data Management
Reach new levels of channel performance with accurate and timely decision-grade data that reflects current channel activity from every tier of distribution. The largest demand network in the industry helps accelerate onboarding and connects all [...]
Channel Data Management Application: Unlock Your Value
The right Channel Data Management (CDM) system will unlock the value of your channel sales and inventory data. When deciding to build or buy CDM technology, how do the two stack up in terms of [...]
Bose Improves Collaboration and Strengthens Partner Network
With the vast majority of Bose's sales driven through the reseller channel, the company was looking to improve collaboration with its partners and better understand the channel. In this case study, learn why [...]
Logistics and Channel Management: A New Era
SiriusDecisions and e2open discuss how recent M&A activity in the channel management space has brought together 5 major brands – Zyme, Birch Worldwide, Entomo, CCI and Foster MacCallum – onto a unified technology [...]
Driving Channel Program Success
Channel marketers spend millions each year to engage tiered distribution ecosystems in marketing activities driven by marketing development funds (MDF) programs. Organizations place ever-increasing demands on marketers to drive results from channel program [...]
Channel Data Management Insights
What if you had all the insight required to make better decisions faster, based on relevant real-time data from across the channel? How would your results change if you could increase sales by quickly [...]
GE Gains Better Visibility into Channel Sales
GE Automation & Controls is a division of GE that automates the processes that generate half of the world’s power. The company relies heavily on channel partners to distribute local inventory and provide [...]
Channel Shaping Intelligent Application Suite
Unlock the potential of all your channels with a complete 360-degree view of retail, distribution and online at your fingertips — right down to the consumer. Imagine having the latest decision-grade data for every [...]