Collaborative Planning and Execution for the Cosmetics and Beauty Industry
In today’s fast-paced marketplace, cosmetics and beauty brands are in constant pursuit of determining the right strategies to broaden their consumer base. As a result, omni-channel retailing and new product segmentation have been embraced by leading cosmetics and beauty companies as two of the dominant ways to penetrate new markets. However, these strategies are also largely responsible for the increase in demand volatility that many supply chain practitioners are experiencing and struggling to manage. In this industry point of view, get E2open’s perspective on how cosmetics and beauty companies can transform the challenge of volatile demand into a game-changing opportunity.
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