Demand Sensing: Achieving a Step-change in a Challenging Planning Environment

Demand Sensing: Achieving a Step-change in a Challenging Planning Environment

In highly competitive industries like consumer goods, being the best at serving customers is a key to success. Yet most companies find it difficult to predict demand and get caught scrambling to react when actual orders don’t match the forecast. In this point of view, learn why current demand planning approaches don't work and why leading companies have turned to demand sensing to achieve a more responsive and demand-driven supply chain.

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