Demand Sensing: Achieving a Step-change in a Challenging Planning Environment

Demand Sensing: Achieving a Step-change in a Challenging Planning Environment

In highly competitive industries like consumer goods, being the best at serving customers is a key to success. Yet most companies find it difficult to predict demand and get caught scrambling to react when actual orders don’t match the forecast. Demand sensing has emerged as a new way to plan demand that uses real-time data, machine learning algorithms, and automation to more accurately predict demand. As a result, companies are able to better serve customers, free cash flow from unproductive inventory, and improve planner productivity.

In this point of view, learn why current demand planning approaches don't work and why leading companies have turned to demand sensing to achieve a more responsive and demand-driven supply chain required to win in today’s competitive environment.

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