Managing the B2B Customer Experience
Overall customer experience is critical to growth and competitive differentiation for business-to-business (B2B) comapnies. Yet, fewer than one quarter of companies excel in delivering experiences that customers notice and deliver significant value. In response, B2B businesses are adopting digital technologies to enable them to offer the seamless, cross-channel interactions that business customers have come to expect as individual consumers.
In this Accenture report, learn the 3 principles that B2B companies should adhere to in order to achieve, maintain and monetize their mastery of customer experiences.
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