Push to Pull: From Supply Chains to Patient-Centric Value Networks
A patient-centric model senses demand, and also shapes demand, across the healthcare ecosystem at a granular level—translating the analyses of patient and treatment data into insights, patterns and signals that indicate what supply-side products and services are needed, when and where. This Accenture report explains why life sciences companies must move away from the traditional product "push" of supply and instead focus on the "pull" of the needs and wants of patients and healthcare providers.
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