Channel Marketing: Planning Assumptions 2020

Get your complimentary copy of this SiriusDecisions research brief to learn about recent changes in the channel marketing landscape and recommended actions for marketers in 2020.

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“New partner types are emerging, the partner’s journey is evolving, and data is driving more informed decision-making,” according to SiriusDecisions.*

The new SiriusDecisions research brief for channel marketing leaders details five core areas channel marketers should incorporate into their planning for 2020:

  • Channel marketing strategy and planning

  • Channel demand marketing

  • Partner program design and optimization

  • Partner enablement and engagement

  • Channel marketing functional design and development

The report also provides practical advice for actions to take in each of these areas to drive a high-performing channel and help your organization meet and exceed channel growth goals.

*SiriusDecisions research brief Channel Marketing: Planning Assumptions 2020

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