Get your complimentary copy of this SiriusDecisions research brief to learn about recent changes in the channel marketing landscape and recommended actions for marketers in 2020.
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“New partner types are emerging, the partner’s journey is evolving, and data is driving more informed decision-making,” according to SiriusDecisions.*
The new SiriusDecisions research brief for channel marketing leaders details five core areas channel marketers should incorporate into their planning for 2020:
Channel marketing strategy and planning
Channel demand marketing
Partner program design and optimization
Partner enablement and engagement
Channel marketing functional design and development
The report also provides practical advice for actions to take in each of these areas to drive a high-performing channel and help your organization meet and exceed channel growth goals.
*SiriusDecisions research brief Channel Marketing: Planning Assumptions 2020