Learn how to recognize the six root causes of channel conflict and motivate your channel to focus more on selling by accessing your complimentary copy of this SiriusDecisions research brief.
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“Reputations in the channel are difficult to establish; on the flip side, they can be destroyed over a single deal, often resulting in dissatisfied partners who look to your competitors to form new alliances,” states SiriusDecisions in this valuable research brief.*
The report details six areas where channel conflict occurs and the reasons why:
Grey market selling
The research brief also evaluates the impact of channel conflict over time and highlights key recommendations on how to keep conflicts from causing the loss of a customer.
* SiriusDecisions research brief A Model for Managing Channel Conflict