March 12, 2020 — Menlo Park, California
Silos between sales and marketing departments are a long-standing problem in most industries, and can be worse in the Channel, where vendors have little or no influence on the outcome of sales opportunities. When channel marketing and partner sales are misaligned, processes become inefficient, content is created without a clear purpose, and customers aren’t properly nurtured through the sales cycle.
How can channel sales and marketing teams improve their collaboration to increase conversion rates, shorten the sales cycle, and increase revenue? We’ll talk strategy, communication, content, and sales enablement so your company can deliver a better buyer experience, and empower partner account managers to be more successful.