The pandemic has accelerated the growth of global e-commerce in emerging markets, as more consumers look online to find affordable imported products.
While this presents more sales opportunities, it also creates new challenges for global e-commence providers such as traditional retailers, brand owners, marketplaces or third-party logistics providers (3PLs). These challenges include:
An unpredictable trade environment
Ever-escalating tariffs that vary by country
Inconsistent classification requirements
Developing a frictionless e-commerce experience for customers