Channel | Demand Signal Management
Automate Retail Data Collection with Demand Signal Management to Grow Sales

Retail execution at its best using harmonized demand data
Responding quickly to demand, verifying on-shelf availability, shaping your retail presence, and knowing the right stores for promotions are some hallmarks of retail success. Bring together the right data and gain actionable insight from analytics using e2open Demand Signal Management, a platform that captures, harmonizes, and analyzes cross-retail demand data and helps you take profitable action.

Data inconsistencies across retailers
Insufficient insight results in failed promotions and suboptimal performance
Data from retailers, brokers, merchandisers, and other sources is abundant and increasing, but inconsistencies in metrics, formats, and frequency make the information difficult to combine and use. Creating a current view of demand for various combinations of stock keeping units (SKUs), categories, stores, retailers, and regions becomes impossible—so efforts to introduce new items, run trial promotions, and build the brand are unlikely to succeed. Frequent stockouts result in lost sales. Promotions usually fail to grow the brand or category.
Visibility for smart decision-making
Insights from cleansed and harmonized demand data empower you to respond quickly to market shifts, improve on-shelf availability, successfully launch and promote products, and drive sales growth across products and categories.

What is demand signal management?
Demand Signal Management (DSM) application is a software solution designed to capture, harmonize, analyze, and leverage real-time and historical data related to consumer demand signals, sales, and market trends from retailers and other sources. It gives companies the tools to gain insights into consumer behavior, monitor sales patterns, and make informed decisions about product demand, inventory management, marketing strategies, and supply chain optimization.
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