Channel | Demand Signal Management
Automate Retail Data Collection with Demand Signal Management to Grow Sales
Retail execution at its best using harmonized demand data
Responding quickly to demand, verifying on-shelf availability, shaping your retail presence, and knowing the right stores for promotions are some hallmarks of retail success. Bring together the right data and gain actionable insight from analytics using e2open Demand Signal Management, a platform that captures, harmonizes, and analyzes cross-retail demand data and helps you take profitable action.
Data inconsistencies across retailers
Insufficient insight results in failed promotions and suboptimal performance
Data from retailers, brokers, merchandisers, and other sources is abundant and increasing, but inconsistencies in metrics, formats, and frequency make the information difficult to combine and use. Creating a current view of demand for various combinations of stock keeping units (SKUs), categories, stores, retailers, and regions becomes impossible—so efforts to introduce new items, run trial promotions, and build the brand are unlikely to succeed. Frequent stockouts result in lost sales. Promotions usually fail to grow the brand or category.
Visibility for smart decision-making
Insights from cleansed and harmonized demand data empower you to respond quickly to market shifts, improve on-shelf availability, successfully launch and promote products, and drive sales growth across products and categories.
Get actionable insight faster
Automated data aggregation and harmonization speed your time-to-insight. Data sources span retailers, brokers, merchandisers, planograms, sentiment, demographics, weather, and more.
Improve category performance
Increased demand visibility, product availability, and supply chain responsiveness enable you to improve category performance, empower management teams, and grow your business.
Protect your brand and increase loyalty
Fewer stockouts and improved promotional compliance help you achieve your goals while safeguarding the integrity of your brand image and building customer loyalty.
Reduce costs and expedited shipments
Intelligent algorithms and business rules initiate corrective actions when inventory levels are insufficient, assortment or pricing is off, and stores have poor performance or resource allocation.
Gain a deeper understanding of demand
Include your own attributes and propagate them in real-time, create ad-hoc reports, add currencies and languages.
Improve margins and sales lift
Advanced capabilities supported by artificial intelligence (AI) help you allocate shelf space and personnel for promotions and product launches, giving you better margins and increased sales lift.
What is demand signal management?
Demand Signal Management (DSM) application is a software solution designed to capture, harmonize, analyze, and leverage real-time and historical data related to consumer demand signals, sales, and market trends from retailers and other sources. It gives companies the tools to gain insights into consumer behavior, monitor sales patterns, and make informed decisions about product demand, inventory management, marketing strategies, and supply chain optimization.
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