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What the IDC MarketScape reveals about manufacturing track-and-trace and serialization
The IDC MarketScape is the vendor industry's inaugural assessment evaluating how track and trace solutions help manufacturers create visibility and control across the supply function, including products, components, materials, and processes, from raw material through final delivery.
The IDC MarketScape states that “track-and-trace/serialization systems allow manufacturers to follow a product throughout its supply chain journey until it reaches the consumer.” Furthermore, “the potential benefits span the manufacturing value chain:
- Supply chain visibility
- Supplier accountability and performance
- Regulatory adherence
- Sustainability/ESG reporting
- Recall management/response
- Customer satisfaction/trust,
- Anti-counterfeiting and brand protection
- Warranty and after-sales service
- Continuous improvement/“OpEx”
Disclaimer: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.
Why we believe e2open was named a Leader by IDC MarketScape
E2open, a WiseTech Global company, offers manufacturers:
Connected supply chain platform architecture that links track and trace with supply chain planning, global trade management, sourcing, logistics, and supplier collaboration workflows
Manufacturing expertise in complex, distributed manufacturing environments where organizations require equal visibility across in-house operations and contract manufacturing partners
Scalable supply chain network architecture that extends product traceability across Site (L3), Enterprise (L4), and Network (L5) serialization levels to support manufacturing partners globally
Why manufacturers need supply chain traceability that works across the entire network
Modern manufacturing no longer happens within four walls. Products move through internal facilities, contract manufacturing operations, suppliers, assembly providers, logistics partners, and distribution networks before reaching customers. Yet the data needed to understand what happened, where it happened, and why often remains fragmented across disconnected systems and manufacturing partners.
This fragmentation creates a series of critical business risks, including:
Limited manufacturing visibility
When product traceability is scattered across systems, quality teams can't quickly assemble complete genealogy data. A quality investigation that should take days stretches into weeks, delaying corrective action and prolonging customer impact.
Supply chain compliance gaps
Without visibility into outsourced manufacturing operations and contract manufacturing partners, businesses struggle to meet regulatory requirements, audit readiness, and governance standards. Supply chain software that only covers internal production leaves dangerous blind spots.
Recall complexity and scope uncertainty
It becomes nearly impossible to identify which products were affected by a quality issue, where they are in the supply chain network, and how to coordinate a targeted response. This expands recall scope, increases costs, and damages customer trust.
A lack of supply chain agility
When disruptions such as supplier issues, quality events, or regulatory changes arise, manufacturers can't coordinate a response across their ecosystem because manufacturing partners lack access to shared operational context. Manufacturing workflow execution slows, and supply chain response time suffers.
Manufacturing risk management blind spots
Without serialization and product tracking across the manufacturing network, organizations can't identify systemic patterns, hidden dependencies, or emerging risks until they become crises.
Who should read this IDC MarketScape Vendor Assessment?
There are many benefits to a connected supply chain platform, but industries that benefit the most from them include manufacturers with distributed internal and outsourced production networks, as well as teams responsible for compliance, product engineering, supply chain operations, manufacturing IT, and digital manufacturing.
Get the IDC MarketScape excerpt on manufacturing track-and-trace solutions
Learn why IDC MarketScape named e2open a Leader in the Worldwide Manufacturing Track-and-Trace/Serialization Solutions 2026 Vendor Assessment. Download the IDC MarketScape excerpt to understand how a connected supply chain platform can transform your manufacturing visibility.
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Frequently asked questions
What is the IDC MarketScape for Worldwide Manufacturing Track-and-Trace/Serialization Solutions 2026?
This IDC MarketScape evaluates vendors that offer track-and-trace (T&T)/serialization solutions to manufacturing organizations worldwide. This assessment applies the IDC MarketScape methodology for vendor evaluation across their capabilities and strategies in the manufacturing T&T/serialization space. This is the inaugural IDC Manufacturing Insights document on this topic.
Why did the IDC MarketScape recognize e2open as a Leader in Worldwide Manufacturing Track-and-Trace/Serialization Solutions?
According to the IDC MarketScape, e2open has been recognized for:
- The connected supply chain platform: As part of the e2open platform, companies can connect T&T/serialization to a full range of planning, sourcing, logistics, and global trade execution process workflows for transformative end-to-end performance across the n-tier value chain. This adjacent supply chain functionality was cited by manufacturers as an added benefit and strength for e2open.
- Industry expertise/focus: e2open's historical presence within manufacturing was consistently cited by references as a key strength during the selection process, and this industry experience can help deliver more/faster value to the business, in particular, among semiconductor/high tech production environments that need the same visibility and control for contracted manufacturers as for their in-house operations.
- Flexible and scalable architecture: e2open ensures mission-critical reliability and future-proof flexibility to absorb new acquisitions, data sources, and regulatory requirements. This scalability can support the largest global customers with the most complex value chains. This trust is further built through the resources and support that e2open provides, with multiple references citing it as a clear strength and value to their organization
How does e2open's traceability software create product traceability across contract manufacturing?
E2open's platform supports multi-level genealogy, lot and batch traceability, material consumption tracking, as-built and as-tested visibility, component and material traceability, ownership transfer tracking across manufacturing partners, equipment and resource history, chain-of-custody visibility, recall workflow orchestration, commonality analysis, root-cause investigation, and non-conformance alerts. By connecting these capabilities with broader supply chain planning and logistics operations, manufacturers can maintain product tracking visibility across both internal operations and outsourced manufacturing.
How does connected supply chain software improve product compliance and manufacturing risk management?
Traditional traceability software only captures product tracking data. A connected supply chain platform like e2open links serialization with supply chain planning, quality management, supplier collaboration, and global trade management workflows. This enables manufacturers to detect product compliance issues faster, coordinate responses across manufacturing partners, manage manufacturing risk through shared visibility, and execute targeted corrective actions with confidence. Supply chain agility improves because every manufacturing workflow has access to the same traceability intelligence.
Which industries benefit most from track and trace and manufacturing workflow visibility?
While beneficial across manufacturing, industries facing the greatest pressure include semiconductors, high-tech operations, automotive, pharmaceuticals, and contract manufacturing organizations. These sectors require visibility across multiple facilities, geographies, and manufacturing partners. Complex supply chain networks with strict product compliance requirements and high recall risk benefit most from connected supply chain software that combines serialization, product tracking, supply chain planning, and global trade management capabilities.
How can manufacturers implement traceability software and improve supply chain agility?
Begin by assessing your current traceability gaps: Where is product genealogy scattered across disconnected manufacturing workflows? Where does supply chain planning lack visibility into manufacturing reality? Which product compliance or recall scenarios represent your highest manufacturing risk? From there, a connected supply chain platform like e2open can help you build unified operational visibility that spans manufacturing partners, enables product tracking across the network, connects manufacturing workflows with supply chain planning and logistics operations, and improves supply chain agility through faster response to quality, compliance, and supply chain disruption events.
What's the difference between traceability software and a connected supply chain platform?
Traditional traceability software focuses narrowly on product tracking and serialization data. A connected supply chain platform integrates serialization and product traceability with supply chain planning, global trade management, sourcing, quality management, and logistics workflows. This connection enables manufacturers to move beyond record-keeping to actionable supply chain intelligence. When product tracking data is linked with supply chain planning, manufacturers can identify root causes faster, coordinate responses across manufacturing partners, manage manufacturing risk proactively, and build supply chain agility that traditional traceability software alone cannot support.
IDC MarketScape vendor analysis is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. IDC MarketScape graphic depicts the market based on two key criteria: capabilities and strategy, and execution and market responsiveness. Vendors are positioned on the graphic based on IDC's assessment of these criteria.
IDC MarketScape criteria selection, weightings, and vendor scores represent well-researched IDC judgment about the market and specific vendors. IDC analysts tailor the range of standard characteristics by which vendors are measured through structured discussions, surveys, and interviews with market leaders, participants, and end users. Market weightings are based on user interviews, buyer surveys, and the input of IDC experts in each market. IDC analysts base individual vendor scores, and ultimately vendor positions on the IDC MarketScape, on detailed surveys and interviews with the vendors, publicly available information, and end-user experiences in an effort to provide an accurate and consistent assessment of each vendor's characteristics, behavior, and capability.
Source: IDC MarketScape: Worldwide Manufacturing Track-and-Trace/Serialization Solutions 2026 Vendor Assessment, doc #[DOC NUMBER], [MONTH] 2026. ©2026 IDC. Reprinted with permission.
For full report details, IDC quotation rights, reprint permissions, and additional terms, please see IDC permissions page.
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