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In this video, Anand Medepalli, Chief Product Officer at Shippeo, explains why real-time supply chain visibility only creates value when it's built into a broader supply chain visibility platform. Shippeo provides real-time shipment tracking and in-transit visibility, flagging delays before they happen so customers can plan around disruption. Medepalli discusses why Shippeo's e2open partnership goes beyond a typical integration, and how being embedded in e2open's ecosystem lets that visibility data drive upstream planning and network design decisions, not just track-and-trace alerts.
"We are not just a partner, but actually like family and extension to the e2open ecosystem."
Real-time visibility is only information until someone can act on it
Shippeo tracks a shipment from origin to destination and reports, in real time, where it is and whether it's likely to be delayed. On its own, says Anand Medepalli, Chief Product Officer at Shippeo, that's just information. Real-time transportation visibility only becomes valuable when someone can turn it into a decision, in time to change the outcome.
Building a supply chain visibility platform that reaches upstream
That's why the partnership with e2open matters to Shippeo. Through e2open, Shippeo's visibility data reaches the people who need to act on it directly. And because e2open operates as an ecosystem rather than a single application, that same data can also feed upstream processes like planning and network design, so companies can prevent disruption rather than just react to it downstream.
In practice, that means:
Real-time shipment tracking and in-transit visibility from Shippeo
Delay and disruption alerts delivered directly to the people who need to act
The same visibility data feeding e2open's planning and network design tools, helping reduce disruption before it happens
What's ahead: Shippeo embedded inside the e2open ecosystem
Medepalli describes the Shippeo and e2open relationship as going beyond a traditional partnership: Shippeo is being embedded directly inside the e2open ecosystem to solve end-to-end supply chain problems, rather than integrating as a separate, bolt-on visibility platform. He says that's possible because the two companies share the same vision for what supply chain technology should become, an alignment he says happens rarely elsewhere in the market.
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