The private sector is a key stakeholder in finding a balance to live within planetary boundaries. This is especially true for the manufacturers of the world because they build all the things that keep the global economy going. In the US, consumer spending drives almost 70% of the economy.
The catch is that consumers no longer want to buy just any stuff. Consumer demand for sustainable goods has grown exponentially in recent years, putting enormous pressure on manufacturers. It’s no longer a trade-off between price or sustainability. Consumers expect them both and are expressing this expectation with their spending dollars.