EUDR, Forced Labor, and the Shift from Declaring to Proving

EPISODE 3

The EUDR takes effect at the end of 2026, with the EU forced labor regulation following the next year. These measures push beyond declaring goods and providing the right information, toward tracing and proving your whole
supply chain.

In this episode, Andy Simmons speaks with Alex Lowery, Senior Solutions Consultant for Global Trade Management in Europe at e2open. They explore how years of constant disruption have changed how European trade teams work, why tariff volatility has companies rethinking sourcing and free trade agreements, and where AI genuinely helps versus where a human still needs to own the call.

For all the interest in AI, Alex's own wish for clients on their digital transformation journey is far less glamorous, and he knows it. Clean, accurate master data is where it starts. Without it, even the best trade system in the world can end up in a troubling spot