Retail execution at its best using harmonized demand data

Responding quickly to demand, verifying on-shelf availability, shaping your retail presence, and knowing the right stores for promotions are some hallmarks of retail success. Bring together the right data and gain actionable insight from analytics using e2open Demand Signal Management, a platform that captures, harmonizes, and analyzes cross-retail demand data and helps you take profitable action.

Let’s talk

Warehouse

Data inconsistencies across retailers

Insufficient insight results in failed promotions and suboptimal performance

Data from retailers, brokers, merchandisers, and other sources is abundant and increasing, but inconsistencies in metrics, formats, and frequency make the information difficult to combine and use. Creating a current view of demand for various combinations of stock keeping units (SKUs), categories, stores, retailers, and regions becomes impossible—so efforts to introduce new items, run trial promotions, and build the brand are unlikely to succeed. Frequent stockouts result in lost sales. Promotions usually fail to grow the brand or category.

Visibility for smart decision-making

Insights from cleansed and harmonized demand data empower you to respond quickly to market shifts, improve on-shelf availability, successfully launch and promote products, and drive sales growth across products and categories.

Get actionable insight faster

Automated data aggregation and harmonization speed your time-to-insight. Data sources span retailers, brokers, merchandisers, planograms, sentiment, demographics, weather, and more.

Improve category performance

Increased demand visibility, product availability, and supply chain responsiveness enable you to improve category performance, empower management teams, and grow your business.

Protect your brand and increase loyalty

Fewer stockouts and improved promotional compliance help you achieve your goals while safeguarding the integrity of your brand image and building customer loyalty.

Reduce costs and expedited shipments

Intelligent algorithms and business rules initiate corrective actions when inventory levels are insufficient, assortment or pricing is off, and stores have poor performance or resource allocation.

Gain a deeper understanding of demand

Include your own attributes and propagate them in real-time, create ad-hoc reports, add currencies and languages.

Improve margins and sales lift

Advanced capabilities supported by artificial intelligence (AI) help you allocate shelf space and personnel for promotions and product launches, giving you better margins and increased sales lift.

Increase in sales for a targeted item

64%

Increase in sales for a targeted item

Overachievement of promotional lift goal

32%

Overachievement of promotional lift goal

To resolve any promotional stock availability issues

8hours

To resolve any promotional stock availability issues

Start improving your forecast accuracy while streamlining the entire demand management process.

What is demand signal management?

Demand Signal Management (DSM) application is a software solution designed to capture, harmonize, analyze, and leverage real-time and historical data related to consumer demand signals, sales, and market trends from retailers and other sources. It gives companies the tools to gain insights into consumer behavior, monitor sales patterns, and make informed decisions about product demand, inventory management, marketing strategies, and supply chain optimization.

Resources

Latest News

Other applications for driving channel success

Incentives and Rebates

Learn more

Payment Services

Learn more

Sales Order Collaboration

Learn more

Channel Data Management

Learn more

Testimonials

Smart, informed, successful decision-making

Respond faster and improve margins with clean, comprehensive demand and execution data.

Get actionable data