Channel | Channel Data Management

Come-as-You-Are Channel Data Management Improves Channel Insights and Eases Onboarding

Businesspeople discussing project in office

Obtaining current, accurate demand data and executing effective channel operations is often challenging for companies with multi-tier distribution channels. Doing so manually can be a mammoth task. With e2open Channel Data Management, organizations can access decision-grade data and run smooth channel operations to drive efficiency, minimize conflicts, and increase sales.

Fuel performance and streamline operations with decision-grade data and automation

Absence of reliable information

Problems obtaining trustworthy channel data and using it effectively

Tracking and reporting partners’ sales, maintaining inventory levels, preventing channel stuffing, and detecting account violations and gray market activity all require the complex analysis of large data volumes. The data must be clean, reliable, and timely. However, multiple tiers of distribution, varying levels of technical expertise and commitment, and limited trust can keep companies from obtaining channel information. In addition, performing channel management tasks manually can lead to errors, inaccurate regulatory reports, delays, dissatisfied partners, channel conflicts, unnecessary costs, and overpayments.

Challenges obtaining trustworthy channel data and using it effectively

Actionable data and streamlined processes

Get insights into partner activity and performance using decision-grade data. Streamlined, data-driven channel processes help you increase sales, confidently recognize channel revenue, avoid partner conflicts, and eliminate unnecessary costs.

Release working capital

Release working capital

Improved inventory and logistics planning based on high-quality, detailed, up-to-date channel data enable you to reduce funds tied up in inventory and release working capital.

Succeed by leveraging high-quality data

Succeed by leveraging high-quality data

The quality of a channel program starts with the quality of the underlying data. Decision makers can act confidently in real time using the most accurate and complete data possible.

Lower data costs

Lower data costs

The cost of data collection and use diminishes as you connect easily to large numbers of distribution, reseller, and retail partners and increase productivity.

Let partners come as they are

Let partners come as they are

Flexible connectivity and support for multiple formats and data types make connecting easy, breaking down barriers and driving adoption even when partners' IT resources are limited.

Reduce disputes and compliance risk

Reduce disputes and compliance risk

Discrepancies between reported sales and inventory available at a partner location are easily detected, reducing inaccuracies and disputes. Accurate revenue recognition lowers financial non-compliance risks.

Protect your brand and revenue

Protect your brand and revenue

The system helps prevent brand equity damage, awkward channel conflicts, and revenue leakage by capturing suspected gray market activity early.

Return on channel data management investment


Return on channel data management investment

In savings by avoiding an inventory markdown

$42 Million

In savings by avoiding an inventory markdown

Attributable increase in sales


Attributable increase in sales

What is channel data management?

Channel Data Management (CDM) application is a specialized technology solution designed to facilitate collecting, processing, analyzing, and managing data related to sales, distribution, and performance metrics within multi-channel or multi-tiered distribution networks. This software helps organizations, particularly manufacturers, effectively manage their relationships with distributors, resellers, and other intermediaries by providing tools and features that enable data-driven decision-making and improved collaboration.

Decision-Grade Data Drives Channel Performance
Increase sales and minimize conflicts

Leverage accurate, decision-grade data and focus on performance, not fixes.

Leverage accurate, decision-grade data and focus on performance, not fixes

More applications for a high-performing channel


Centralizing and automating our export control processes, and particularly our trade compliance, not only reduces risk for Sandvik, but opens new opportunities to do more business worldwide.


Working with e2open enables us to better fulfill short supplier lead times, reduce inventory levels, and dramatically improve inventory turns—all while lowering the total cost of ownership to our customers.


Once you can see the shipments moving in transit, you can predict any late shipments and adjust. NCR will see a seven-figure benefit from the implementation; it has added definite value for us.


Having visibility to the supply chain gives us and our suppliers the opportunity to plan. We talk about planning its capacity, its resources, its material—and it helps with the cost as well by having all those elements tied together.


With the e2open system, processes that used to take a whole calendar year now happen in a matter of days.

Vinny Moscatello

We know what stock we have in the channel, is it healthy, what our average days of stock are, do we ship in more or do we reduce what we are shipping? We are really in control of channel data.

Mailin Boeker

By implementing an integrated international purchasing system, we have ensured that Leggett & Platt is maximizing its efforts to conduct its international procurement activities in a compliant manner.

John Wainwright
Leggett & Platt, Inc.

e2open compliance capabilities are very important for the Geodis Supply Chain Optimization compliance risk management program. The digital information is key to providing timely and accurate visibility, streamlining our compliance check processes, improving their efficiency and reliability. We’re now very well-positioned for the next wave of growth and ready to offer our customers more value than ever before.

Laurent Rosa