Amplify channel marketing in minutes, not months
Attract leads, publish and execute campaigns effortlessly, drive demand and grow sales with a full set of digital marketing tools for your partners. It’s everything you need to help them become exceptional marketers in minutes using templates, high-quality content, and more.
Partners lack time and experience
No tools, no resources, no content
Maintaining brand integrity can be challenging if your partners don’t have the skills, understanding and bandwidth to execute and scale consistent marketing activities. With a growing partner ecosystem, and a variety of content, events, and channels, assisting all partners becomes unmanageable.
All the tools, all in one place
A single platform gives your partners all the tools and services they need to amplify your brand.
Use your company’s brand image
A fully-configurable system lets you establish predefined templates, protecting your brand, image, and messaging.
Rapidly create partner materials
Preparing branded landing pages, emails and event materials for your partners is quick and easy.
Easily customize campaigns
Your partners can easily personalize your campaigns to suit their approach for demand generation.
Publish content in minutes
Simple workflows help your team and partners publish highly effective content in minutes.
Analyze and measure results
Analyze campaign effectiveness and measure the return on your investment with rich reporting capabilities.
Integrate with existing systems
Our channel marketing software integrates with a broad range of widely adopted solutions for smoother processes.
20000+
Onboarded partners
56000+
Active users
75%
Campaigns in one year
What is channel marketing automation?
Channel Marketing Automation application is a software solution designed to automate and streamline various marketing activities and processes within multi-tiered distribution networks or sales channels. This application empowers manufacturers, suppliers, and other organizations to effectively plan, execute, and manage marketing campaigns, communication strategies, and content distribution to and through their channel partners.
Resources
Related applications
Testimonials
"The complexity of our business and operating our supply chain is increasing as we see significant growth and diversity of our business across the globe. We’re excited to partner with e2open to ensure we stay abreast of the ever-changing regulations, leverage global trade and compliance best practices and further the digital transformation of our supply chain. The new platform provides best-in class, time-critical compliance to improve our operations, allowing us to better serve our global customers."
Air France® Industries
Head of Customs and Trade Compliance
Air France® Industries KLM Engineering & Maintenance
We know what stock we have in the channel, is it healthy, what our average days of stock are, do we ship in more or do we reduce what we are shipping? We are really in control of channel data.
Mailin Boeker
Acer
With the e2open system, processes that used to take a whole calendar year now happen in a matter of days.
Vinny Moscatello
Avon
Working with e2open enables us to better fulfill short supplier lead times, reduce inventory levels, and dramatically improve inventory turns—all while lowering the total cost of ownership to our customers.
Celestica
E2open compliance capabilities are very important for the Geodis Supply Chain Optimization compliance risk management program. The digital information is key to providing timely and accurate visibility, streamlining our compliance check processes, improving their efficiency and reliability. We’re now very well-positioned for the next wave of growth and ready to offer our customers more value than ever before.
Laurent Rosa
GEODIS
The e2open capabilities through supplier collaboration have enabled Jabil to standardize and digitalize our forecast communication process for all suppliers, providing increased optionality for more efficient collaboration. This is undoubtedly providing us with a competitive advantage, ensuring we have near real time visibility into forecast status with our suppliers and helping us make more reliable commitments to our customers.
Alan Brown
Vice President of Supply Chain, Technology and Transformation
Jabil
By implementing an integrated international purchasing system, we have ensured that Leggett & Platt is maximizing its efforts to conduct its international procurement activities in a compliant manner.
John Wainwright
Leggett & Platt, Inc.
The vision for us is that the core activities of transportation should be running independently and smoothly without any interaction from ourselves so that we can really focus on the additional services that we offer to our customers.
Sebastian Poehl
Head of Global Business Solutions
Leschaco
Having visibility to the supply chain gives us and our suppliers the opportunity to plan. We talk about planning its capacity, its resources, its material—and it helps with the cost as well by having all those elements tied together.
L'Oreal
We want to achieve world-class logistics, with teams able to leverage the best tools to overcome todays and future challenges. The benefits we are anticipating by using e2open’s TMS tool for intercontinental logistics are threefold: standardization, reduction of logistics costs, and end-to-end visibility. This should give us a competitive advantage in the market.
Dan Jianu
Logistics Operations Manager
Michelin
"E2open has become our core supply chain platform, giving us all our critical information in one place and enabling true collaboration. Within weeks of implementing Long Tail, we reduced overdue POs from over a hundred to just two—freeing our buyers from transactional work so they can focus on improving lead times, supplier engagement, and delivering more reliable dates to our customers."
Nishith Mohnot
Senior Manager of Business Systems
QSC
We consider e2open global trade software as a game changer. It has enabled us to gain in efficiency, follow the evolution of trade rules timely and accurately, and exploit the necessary free trade agreements. It enhanced our overall competitiveness.
Jean-Paul Verschoor
Origin Responsible Manager
Renault Group
Centralizing and automating our export control processes, and particularly our trade compliance, not only reduces risk for Sandvik, but opens new opportunities to do more business worldwide.
Sandvik
"We now have full visibility and control—from classification and RPS screening to qualifying for free trade agreements. We can even see in advance where we avoid import duties, giving us a direct financial benefit that we can reinvest in other areas."
Edwin Tolsma
Trade Compliance, Global Domains and IT Lead
Signify
With e2open’s Global Trade Management, we’ve transformed a chaotic, manual review process into an automated workflow that approves cases in under a minute, filters out low‑risk transactions, and gives us confidence that every shipment and download complies with global export and sanctions laws. The time saved now lets our team focus on auditing, partnering with supply chain, and ensuring our products are correctly classified worldwide—while still processing around 1,000 orders a week within eight hours.
Sophos
We rebranded e2open Concierge Services as Help Desk Plus and it has become a real extension of our company. The Help Desk Plus has enabled us to meet our partners where we need them and where they need us and make it as seamless and as easy as possible for our partners to go to market for their customers.
Sarah Masessa
Global Partner Platform and Communications Manager
VMware by Broadcom
Give partners power and retain control