Channel | Channel Marketing Automation

Use Channel Marketing Automation and Vetted Marketing Services to Empower Partners


Attract leads, publish and execute campaigns effortlessly, drive demand and grow sales with a full set of digital marketing tools for your partners. It’s everything you need to help them become exceptional marketers in minutes using templates, high-quality content, and more.

Amplify channel marketing in minutes, not months

Partners lack time and experience

No tools, no resources, no content

Maintaining brand integrity can be challenging if your partners don’t have the skills, understanding and bandwidth to execute and scale consistent marketing activities. With a growing partner ecosystem, and a variety of content, events, and channels, assisting all partners becomes unmanageable.

Business people having meeting in conference room

All the tools, all in one place

A single platform gives your partners all the tools and services they need to amplify your brand.

Use your company’s brand image

Use your company’s brand image

A fully-configurable system lets you establish predefined templates, protecting your brand, image, and messaging.

Rapidly create partner materials

Rapidly create partner materials

Preparing branded landing pages, emails and event materials for your partners is quick and easy.

Easily customize campaigns

Easily customize campaigns

Your partners can easily personalize your campaigns to suit their approach for demand generation.

Publish content in minutes

Publish content in minutes

Simple workflows help your team and partners publish highly effective content in minutes.

Analyze and measure results

Analyze and measure results

Analyze campaign effectiveness and measure the return on your investment with rich reporting capabilities.

Integrate with existing systems

Integrate with existing systems

Our channel marketing software integrates with a broad range of widely adopted solutions for smoother processes.

Onboarded partners


Onboarded partners

Active users


Active users

Campaigns in one year


Campaigns in one year

What is channel marketing automation?

Channel Marketing Automation application is a software solution designed to automate and streamline various marketing activities and processes within multi-tiered distribution networks or sales channels. This application empowers manufacturers, suppliers, and other organizations to effectively plan, execute, and manage marketing campaigns, communication strategies, and content distribution to and through their channel partners.

Automation with AGV and robotic arm in smart distribution warehouse.

Related applications


VMware by Broadcom logo

We rebranded e2open Concierge Services as Help Desk Plus and it has become a real extension of our company. The Help Desk Plus has enabled us to meet our partners where we need them and where they need us and make it as seamless and as easy as possible for our partners to go to market for their customers.

Sarah Masessa
Global Partner Platform and Communications Manager
VMware by Broadcom
Sandvik logo

Centralizing and automating our export control processes, and particularly our trade compliance, not only reduces risk for Sandvik, but opens new opportunities to do more business worldwide.


Working with e2open enables us to better fulfill short supplier lead times, reduce inventory levels, and dramatically improve inventory turns—all while lowering the total cost of ownership to our customers.


Having visibility to the supply chain gives us and our suppliers the opportunity to plan. We talk about planning its capacity, its resources, its material—and it helps with the cost as well by having all those elements tied together.


With the e2open system, processes that used to take a whole calendar year now happen in a matter of days.

Vinny Moscatello

We know what stock we have in the channel, is it healthy, what our average days of stock are, do we ship in more or do we reduce what we are shipping? We are really in control of channel data.

Mailin Boeker

By implementing an integrated international purchasing system, we have ensured that Leggett & Platt is maximizing its efforts to conduct its international procurement activities in a compliant manner.

John Wainwright
Leggett & Platt, Inc.
Geodis logo

E2open compliance capabilities are very important for the Geodis Supply Chain Optimization compliance risk management program. The digital information is key to providing timely and accurate visibility, streamlining our compliance check processes, improving their efficiency and reliability. We’re now very well-positioned for the next wave of growth and ready to offer our customers more value than ever before.

Laurent Rosa

The vision for us is that the core activities of transportation should be running independently and smoothly without any interaction from ourselves so that we can really focus on the additional services that we offer to our customers.

Sebastian Poehl
Head of Global Business Solutions

We want to achieve world-class logistics, with teams able to leverage the best tools to overcome todays and future challenges. The benefits we are anticipating by using e2open’s TMS tool for intercontinental logistics are threefold: standardization, reduction of logistics costs, and end-to-end visibility. This should give us a competitive advantage in the market.

Dan Jianu
Logistics Operations Manager

We consider e2open global trade software as a game changer. It has enabled us to gain in efficiency, follow the evolution of trade rules timely and accurately, and exploit the necessary free trade agreements. It enhanced our overall competitiveness.

Jean-Paul Verschoor
Origin Responsible Manager
Renault Group
Jabil logo

The e2open capabilities through supplier collaboration have enabled Jabil to standardize and digitalize our forecast communication process for all suppliers, providing increased optionality for more efficient collaboration. This is undoubtedly providing us with a competitive advantage, ensuring we have near real time visibility into forecast status with our suppliers and helping us make more reliable commitments to our customers.

Alan Brown
Vice President of Supply Chain, Technology and Transformation
Give partners power and retain control

An easier way to create demand and grow sales is at your fingertips.

Overhead view of business colleagues discussing project on digital tablet