On-Shelf Precision: The Impact of Demand Signals for CPG Brands

~ 1 min Read
A CPG guide to ensuring on-shelf availability through precision forecasting

Solve On-Shelf Availability Problems with Better Retail Data

Missing products on retailer shelves cost you sales, customers, and market share. When your products aren’t on the shelf, customers buy from competitors instead.

Consistent on-shelf availability is essential for customer satisfaction and brand loyalty. But data quality issues, silos, and disconnected systems make that tough.

Watch this LinkedIn Live session with e2open experts Jeff Eckel and Rahul Roddam to learn how smart CPG brands use harmonized demand signals and collaboration to keep products available when and where customers need them.

What you’ll learn:

  • Why consistent on-shelf availability is a critical focus for brands and retailers
  • Common causes of on-shelf availability problems
  • Why clean data is the “glue for your supply chain”
  • How demand signals impact forecasting, replenishment and the ability to keep products on shelves
  • Steps to break down internal silos for better collaboration

Why this matters now: Omnichannel fulfillment makes on-shelf availability more complex. Customers buy online, pick up in-store, or get home delivery, and each channel affects inventory differently. Brands need robust data strategies to manage this complexity.

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