By Need

Make Omnichannel Excellence a Reality

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Deliver an unrivaled customer experience and exceptional business performance. Continuous visibility helps you orchestrate interactions on every route to market and across every tier of supply and logistics.

A great customer experience means getting everything right before, during and after a sale: the product, communication, the process, service and support. Let e2open supply the enabling capabilities and connected approach to take you there.

Orchestrate the customer experience at all touchpoints

Disconnections impair the customer experience

Historically, brands have managed their channels—such as direct sales, indirect distributors, resellers, online sales and retail trading partners—independently of each other. Many brands still use this siloed, disconnected approach, but it results in an inconsistent customer experience and missed opportunities to optimize the demand side of the business. To compound the challenge, a lack of connection to upstream supply and logistics activities leaves channels in the dark about sourcing and fulfillment complications.

Resolving the issues is contingent upon breaking down silos and gaining the visibility and execution capabilities needed to efficiently manage cross-functional and cross-organizational upstream and downstream marketing, sales, service and delivery processes. All this requires omnichannel selling and orchestration.

What is omnichannel selling?

Omnichannel selling is a commerce model delivering a consistent experience for customers across every route by which your company interacts with them: direct, retail stores, indirect distribution and the online marketplace. Having the right omnichannel selling strategy is a business imperative for engaging and delighting customers.

Orchestration replaces the siloed approach

Omnichannel sounds good from the customer’s standpoint. e2open provides a way to take you there from a business technology perspective. By coordinating demand, supply and logistics across all channels, you can balance scarce resources across your entire extended supply chain. This connected approach enables you to use your demand, supply and logistics ecosystems as levers for driving improved revenues while reducing inventory levels and operating costs. All this is what we call orchestration.

Effective omnichannel orchestration requires several enabling capabilities:

Networked connections to organizations from every ecosystem—such as retail, distribution, manufacturing, supply, logistics and trade compliance

High-frequency execution data from all ecosystems to provide near real-time insights

Access to specialized functional capabilities with proven embedded artificial intelligence (AI) for channel management, planning and forecasting

Open, collaborative applications that integrate easily in your environment and support cross-organizational and cross-functional processes

Omnichannel agility brings results

Omnichannel orchestration capabilities put you in the driver’s seat. The value is evident across a variety of scenarios:

Balancing and optimizing inventory across every channel

Balancing and optimizing inventory across every channel

What if you had connectivity to all routes to market and high-quality, granular-level data for inventory in all your channels? What if you had visibility into the entire logistics network too, and you knew the location of every in-transit product at any time? Such knowledge would transform your channel ecosystem into an extended warehouse to meet demand by rebalancing inventory in the channel rather than shipping more from your plants. You could buy back inventory from partners that ordered more than they could sell and promote alternative products for which you already have excess inventory in your channels. You could also expedite or reroute shipments between your different channels based on where demand is most time-sensitive.

Adapting supply to fit demand at all times

Adapting supply to fit demand at all times

What if you had visibility into inventory, current orders and potential future sales across all your channels? One beneficial outcome would be a better understanding of actual demand. Plugging this type of information—delivered at a high frequency—into your supply planning decision-making processes would help you optimize sourcing and manufacturing costs and improve your efficiency. e2open’s extensive network of connected partners across all domains—including demand, supply and logistics—and AI-enabled applications gives you the ability to collaborate with all stakeholders and the data to create and execute optimal supply plans. You can decide when you need to source additional supply, add manufacturing capacity, reroute parts or expedite them.

Shaping demand to fit available supply

Shaping demand to fit available supply

What if you had early insight into potential supply challenges? What if you had more options than scrambling to find more supply? What if you could re-shape demand to form a new balance? e2open provides a single platform for gaining this insight, making better-informed decisions and using your channels as a balancing factor. By enabling omnichannel visibility and orchestration, e2open applications can help you run incentives, promotions and marketing activities that influence and change demand to align it with what you can supply, such as similar products already in your channels, the same products built with alternative parts or replacements with entirely new designs.

Prioritizing demand based on supply capacity

Prioritizing demand based on supply capacity

What if you could confidently commit to any new order—regardless of whether it was received through direct, indirect or online channels—and understand how a specific order or quote impacts all the other sales opportunities across your channels? What if you could prioritize and decide which orders to reject or delay when supply is constrained? What if you had the insight to prioritize orders in a way that maximizes revenue across all channels, deliver a consistently positive customer experience and minimize supply disruptions? With e2open, you can. Omnichannel visibility, connected partner networks, powerful AI and feature-rich, intelligent applications are the key.



VMware by Broadcom logo

We rebranded e2open Concierge Services as Help Desk Plus and it has become a real extension of our company. The Help Desk Plus has enabled us to meet our partners where we need them and where they need us and make it as seamless and as easy as possible for our partners to go to market for their customers.

Sarah Masessa
Global Partner Platform and Communications Manager
VMware by Broadcom
Sandvik logo

Centralizing and automating our export control processes, and particularly our trade compliance, not only reduces risk for Sandvik, but opens new opportunities to do more business worldwide.


Working with e2open enables us to better fulfill short supplier lead times, reduce inventory levels, and dramatically improve inventory turns—all while lowering the total cost of ownership to our customers.


Having visibility to the supply chain gives us and our suppliers the opportunity to plan. We talk about planning its capacity, its resources, its material—and it helps with the cost as well by having all those elements tied together.


With the e2open system, processes that used to take a whole calendar year now happen in a matter of days.

Vinny Moscatello

We know what stock we have in the channel, is it healthy, what our average days of stock are, do we ship in more or do we reduce what we are shipping? We are really in control of channel data.

Mailin Boeker

By implementing an integrated international purchasing system, we have ensured that Leggett & Platt is maximizing its efforts to conduct its international procurement activities in a compliant manner.

John Wainwright
Leggett & Platt, Inc.
Geodis logo

E2open compliance capabilities are very important for the Geodis Supply Chain Optimization compliance risk management program. The digital information is key to providing timely and accurate visibility, streamlining our compliance check processes, improving their efficiency and reliability. We’re now very well-positioned for the next wave of growth and ready to offer our customers more value than ever before.

Laurent Rosa

The vision for us is that the core activities of transportation should be running independently and smoothly without any interaction from ourselves so that we can really focus on the additional services that we offer to our customers.

Sebastian Poehl
Head of Global Business Solutions

We want to achieve world-class logistics, with teams able to leverage the best tools to overcome todays and future challenges. The benefits we are anticipating by using e2open’s TMS tool for intercontinental logistics are threefold: standardization, reduction of logistics costs, and end-to-end visibility. This should give us a competitive advantage in the market.

Dan Jianu
Logistics Operations Manager

We consider e2open global trade software as a game changer. It has enabled us to gain in efficiency, follow the evolution of trade rules timely and accurately, and exploit the necessary free trade agreements. It enhanced our overall competitiveness.

Jean-Paul Verschoor
Origin Responsible Manager
Renault Group
Jabil logo

The e2open capabilities through supplier collaboration have enabled Jabil to standardize and digitalize our forecast communication process for all suppliers, providing increased optionality for more efficient collaboration. This is undoubtedly providing us with a competitive advantage, ensuring we have near real time visibility into forecast status with our suppliers and helping us make more reliable commitments to our customers.

Alan Brown
Vice President of Supply Chain, Technology and Transformation

Orchestrate across all channels, shape demand and balance it with your network’s supply realities to maximize performance and deliver an outstanding customer experience.