12:00 PM ET | 6:00 PM CET
Channel marketing leaders are under increasing pressure to prove ROI and justify partner program spend, yet disconnected data, outdated incentive models, and limited visibility continue to hold programs back.
In this webinar, we will explore how organizations are modernizing their channel strategies by moving from traditional, static programs to purposeful, behavior-shaping models, and from scattered spreadsheets to structured, data-driven planning. You will learn how the Crawl-Walk-Run approach helps teams assess their current data maturity, prioritize the right improvements, and build a scalable channel data strategy that supports measurable outcomes across the partner ecosystem. Whether you are just getting started or looking to optimize an existing program, this session offers practical guidance for driving continuous, incremental improvements in channel performance.
Register to attend and learn how to take the next step toward stronger partner alignment, smarter incentives, and demonstrable ROI from your channel investments. Can’t attend the live event? Register now and we will send you a link to the on-demand recording after the event.
Speakers
Larry Walsh
CEO and Chief Analyst at Channelnomics
Kim Lasseter
Global Senior Director, Partner Engagement Experience at RedHat
Rahul Rodham
Director, Solutions Consulting, e2open
Register now
