Channel marketing leaders are under increasing pressure to prove ROI and justify partner program spend, yet disconnected data, outdated incentive models, and limited visibility continue to hold programs back.
In this webinar, we explore how organizations are modernizing their channel strategies by moving from traditional, static programs to purposeful, behavior-shaping models, and from scattered spreadsheets to structured, data-driven planning. You will learn how the Crawl-Walk-Run approach helps teams assess their current data maturity, prioritize the right improvements, and build a scalable channel data strategy that supports measurable outcomes across the partner ecosystem. Whether you are just getting started or looking to optimize an existing program, this session offers practical guidance for driving continuous, incremental improvements in channel performance.
Watch the recording and learn how to take the next step toward stronger partner alignment, smarter incentives, and demonstratable ROI from your channel investments.
Speakers
Larry Walsh
Kim Lasseter
Rahul Roddam
