Control Tower Capabilities Re-Imagined

Multinational Retailer Transforms Procurement and Logistics Processes

The recent disruptions around the globe have exposed the importance of end-to-end visibility and control to build the resiliency required to manage these major disruptions in the market. Today, more than ever, companies require control tower capabilities driven by real-time data and artificial intelligence (AI) that cut across departmental silos and go beyond basic visibility.

But buyer beware, not all control tower capabilities are created equal. It is important to understand that some are made up of independent, siloed functional areas with an additional control tower overlay in an attempt to tie them all together. In contrast, what companies actually need is a single solution that combines multiple functional capabilities, data, collaboration, and AI to address any business use case. This requires a new way of thinking about what to look for in a control tower. Here are some fundamentals to look for as you begin your control tower journey.

A large, multi-tier network is the most critical foundational building block of a control tower. Without a network at the core, you are left to build all of your one-to-one connections versus having the ability to quickly take advantage of hundreds of thousands of already-existing connections throughout any tier and any ecosystem in your supply chain. The second crucial part of this foundation is a canonical data model that normalizes the data to provide a winning trifecta of decision-grade information, complete visibility, and the ultimate control that you need to identify and resolve disruptions quickly.

Today’s control towers should include integrated, end-to-end, AI-driven supply chain applications that span every business use case from upstream planning to downstream execution—all on one platform. If the control tower only provides one side of the equation, such as planning, you are left without a true solution.  Field-proven AI capabilities that deliver cross-functional, cross-enterprise, and cross-ecosystem predictive and prescriptive analytics provide the insights required to understand impacts and resolve disruptions quickly and efficiently.

The new way of thinking in today’s digital supply chain is to look for control tower capabilities that include these fundamental pillars: a large, global, multi-enterprise network spanning demand, supply, channel, and logistics ecosystems along with a full range of AI-driven applications and predictive analytics delivered through one cohesive user experience—all on one operational platform.

E2open is the only vendor that provides all this, which is why analysts and industry experts consistently rank us in the upper echelon for control tower capabilities.

Learn more about the value of end-to-end control tower capabilities in the 2023 Nucleus Control Tower Value Matrix, where e2open was named a leader for the nineth consecutive year.

Latest

September 15, 2025

The Insiders Playbook: How Supply Chain Leaders Can Extract Maximum Value from Connect 2025

The ground is shaking beneath your feet. Can you feel it? Something BIG is happening in Amsterdam this October – e2open Connect 2025. Connect 2025 is the premier global supply chain event, where supply chain professionals come to network, learn, and innovate. It’s where planning meets logistics, where compliance connects with supply, and where your biggest challenges meet their solutions. Whether you’re optimizing global trade flows, streamlining procurement, or revolutionizing demand planning – Connect 2025 is where you’re next breakthrough begins.

Read More
September 12, 2025

How to Improve On-Shelf Availability for CPG Brands

On-shelf or out-of-stock? For consumer package goods (CPG) brands, the answer depends on how well you read demand signals. Reliable on-shelf availability begins with collecting the right retail data: point-of-sale (POS), inventory levels, consumer shopping behaviors, and promotional activity –then transforming that raw information into actionable insights. The challenge: retail data frequency, formats, hierarchies and points of access vary. The sheer volume of data from multiple retailers, mismatched SKUs, and manual processes can cause delays, a lot of noise, and a risk of errors. That leaves forecasts built on guesswork, not the most current reality. The fallout? Stockouts, overstocks, missed sales, and a drop in on-shelf availability. What if you could bring that disparate, robust data together in a harmonized, strategic way for an apples-to-apples view across all sources? When you use clean, accurate demand data, you can dramatically improve forecasting and planning ...

Read More
September 10, 2025

Mastering the Complexity of Make-to-Order Supply Chains

Make-to-Order (MTO) businesses are some of the most complex, and most fascinating, supply chains to work with. Every customer order is a new project—often with customized specifications, tight timelines, and dependencies that span multiple suppliers and production facilities. Unlike Make-to-Stock (MTS) operations, where products are built in anticipation of demand, MTO businesses commit to customers before they design the solution, procure components, and begin production. The moment an order is booked, the clock starts ticking, and every part of the supply chain must respond in perfect coordination. It’s like walking a tightrope where any misstep ripples through to the end result. What makes this even harder is the fragmented nature of business functions and systems. Supplier procurement might happen in one tool, production planning in another, and fulfillment tracked elsewhere. The result is predictable: delays, misalignment, and a constant scramble to react instead of p...

Read More
Subscribe to Receive e2open Updates

E2open Subscription Center

Interested in Learning More? Stay current with the latest e2open news – from company updates to thought-leadership pieces, and so much more!

Complete this form to subscribe to e2open updates.

Are you ready to boost your supply chain capabilities? Let's get started.

Let's Get Started
Scroll to Top