You often complement your channel partners’ marketing resources with funds, content, and services to drive profits — but the outcome tends to fall short of expectations. Utilizing these tools without a cohesive plan typically results in a low ROI. Managing brand-issued resources manually or with siloed applications can impact quality and cost, and failure to pay partners promptly and accurately promotes disengagement. E2open’s Channel suite of applications addresses concerns like these with a comprehensive, end-to-end channel marketing solution to drive demand, grow sales, and expand reach in a controlled, predictable, and optimized way.
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