Transformative channel data management for deeper performance insights
A multinational conglomerate, operating across four diverse business areas: aerospace, building technologies, performance materials and technologies, and safety and productivity solutions, was faced with fragmented data operations. Each business unit within the four divisions managed partner data
differently, hindering visibility and making product launches challenging.
The iconic company decided to start their product launch transformation by embracing e2open Channel Data Management (CDM) to harmonize data processes, enable self-management of master data, and provide self-serve analytics. The result was an astounding unified data system that enhances performance insights, streamlines partner reporting—leading to elevated product launches and superior partner experiences.