Why Benchmarking Isn’t Enough: How SONAR and e2open Deliver True Freight Intelligence

Transportation Managment

Transportation teams are being asked to do more with less: optimize costs, protect service, and react faster to constant market shifts. Yet too often, the data they need is scattered across disconnected systems. Internal performance lives in the transportation management system (TMS), while market context lives somewhere else entirely.

These silos are the exact problem that SONAR and e2open set out to solve.

Through a new strategic partnership, SONAR and e2open are delivering a seamless analytics experience that brings together operational TMS data and high-frequency freight market intelligence in one place. The result is a more straightforward, faster way for shippers to understand not just what is happening in their network, but why.

The SONAR + e2open partnership bring internal performance and market context together

At its core, this partnership combines e2open’s best-in-class transportation management system data with SONAR’s market-leading spot rates, contract rates, and lane-level intelligence.

Instead of toggling between tools, transportation teams can now view their network performance alongside broader market conditions in near real-time. That means faster decisions, better alignment across teams, and fewer blind spots when conditions change.

As freight markets grow more uncertain, that context matters more than ever.

“This integration solves a major pain point: freight teams no longer have to juggle multiple tools to understand market context,” said Craig Fuller, CEO of FreightWaves + SONAR. “By combining e2open’s operational depth with SONAR’s high-frequency market data, we are giving users a complete picture of how their network compares to the market.”

What users can access: From benchmarking to freight market intelligence

The integration provides a unified analytics experience with zero IT resources required, including:

  • Expanded data footprint: Integration with SONAR augments existing e2open rate performance context by expanding freight visibility from $18B to $200B+.
  • Operational benchmarking: Routing guide compliance, tender acceptance, and on-time performance from e2open TMS data.
  • Market intelligence: SONAR spot rates, contract rates, and lane scores.
  • Root cause analysis: Drill-down visibility to identify drivers behind performance changes.

This new integration between e2open and SONAR was led by e2open’s Logistics as a Service team, which provides Managed Transportation Services on behalf of e2open TMS customers.

“Driving value through actionable intelligence is at the core of how our LaaS teams create mature transportation networks for our shippers,” said Matt Anderson, Vice President of Specialty Products at e2open. “Leveraging industry-leading data from SONAR and best-in-class TMS technology enables our LaaS teams to drive measurable results for our clients.”

Fast, flexible deployment options for high level insights or deeper analytics

The partnership is designed for rapid time-to-value with two deployment paths:

  • SCORE consortium integration: For shippers participating in the SONAR SCORE consortium, onboarding is simple, free, and requires no IT resources. Providing customers with immediate access to market benchmarks and peer insights.
  • E2open reporting with SONAR: For deeper analytics, SONAR intelligence can be embedded into e2open’s Reporting as a Service (RAAS), delivering customizable dashboards with near real-time visibility into TMS activity.

Available now: Join the future of freight intelligence with e2open + SONAR

The e2open and SONAR partnership gives transportation teams one clear, connected view of their network and the market forces shaping it. Benchmarking explains what happened, but unified freight intelligence explains why, and what to do next. With operational TMS data and real-time market signals in one place, teams can adapt sooner, optimize spend, and make confident decisions.

The SONAR and e2open integration is available today for current e2open customers and organizations evaluating new solutions.

To learn more or schedule a demo, visit gosonar.com/partnerships or email bd@gosonar.com.

To learn more about e2open TMS reporting solutions, visit https://www.e2open.com/resources/optimize-your-transportation-performance-with-e2open-raas/

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