6 Reasons CPG Companies Turn to Demand Signal Management Solutions

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Transform demand data into actionable insights

Say goodbye to fragmented data and disconnected systems. The e2open Demand Signal Management solution brings clarity and strategy to your Consumer Packaged Goods (CPG) operations and helps address some of your biggest pain points – from inaccurate demand forecasts and stockouts, to managing complex stock keeping units (SKU) across retail networks. With our connected supply chain platform, you can streamline your processes, make confident decisions, and drive measurable results.

Why use a demand signal management solution?

Achieve faster time to insight
Achieve faster time to insight

Spend less time collecting, cleaning and organizing data, and manually mapping SKUs. Our solution automates data aggregation and validation, reducing turnaround from 5-7 days to 1-2, so you can respond to market and demand shifts faster.

Improve on-shelf availability
Improve on-shelf availability

Keep your products on shelves, where customers expect them. Leverage predictive analytics and alerts to identify gaps and resolve issues in near real time.

Optimize retailer promotion execution
Optimize retailer promotion execution

Maximize the ROI of every promotion. Track inventory build, retailer price compliance and program adherence against goals to improve efficiency and increase lift.

Gain cross-retailer insights
Gain cross-retailer insights

Understand consumer shopper behaviors across multiple retail formats and channels. Our platform consolidates and analyzes data to reveal valuable trends and supply chain optimization opportunities.

Drive new product success
Drive new product success

Deliver successful product launches by tracking product distribution, monitoring forecast accuracy, and identifying cannibalization risks.

Leverage the speed and value of a connected supply chain platform
Leverage the speed and value of a connected supply chain platform

Our cloud-based solution integrates seamlessly with your supply chain systems, reducing costs and scaling effortlessly as your business grows.

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How demand signal management helps solve common CPG challenges

The problem:

Disconnected systems, fragmented data, and mismatched SKUs

The problem:

Manual data aggregation 

The problem:

Forecast inaccuracies and delayed responses

The problem:

Revenue loss from stockouts and inefficient promotion execution

The solution:

Harmonize product and demand data such as point-of-sale (POS), inventory, and historical data, creating a signal source of truth.

The solution:

Automate processes to help reduce potential errors and increase speed to insight.

The solution:

Use accurate, harmonized data to improve short-term forecast accuracy and real-time insights to swifty respond to market shifts.

The solution:

Ensure consistent on-shelf availability and optimize promotional return.

How demand signal management helps solve common CPG challenges

The problem:

Disconnected systems, fragmented data, and mismatched SKUs

The solution:

Harmonize product and demand data such as point-of-sale (POS), inventory, and historical data, creating a signal source of truth.

The problem:

Manual data aggregation 

The solution:

Automate processes to help reduce potential errors and increase speed to insight.

The problem:

Forecast inaccuracies and delayed responses

The solution:

Use accurate, harmonized data to improve short-term forecast accuracy and real-time insights to swifty respond to market shifts.

The problem:

Revenue loss from stockouts and inefficient promotion execution

The solution:

Ensure consistent on-shelf availability and optimize promotional return.

Take back control of your data and drive measurable results

In the CPG world, success hinges on the ability to turn complex data into meaningful insights and take quick, automated action. Imagine a future where your team isn’t bogged down by manual processes or overwhelmed by disconnected data and systems. Instead, data flows seamlessly and offers clarity and insights at every turn. That’s the power of e2open’s Demand Signal Mangement solution. Designed to solve your toughest CPG challenges, it can help you ensure on-shelf availability, effectively execute promotions, and focus on creating value for your business and customers.

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