A new approach to smarter prospecting
Tired of cold calls going nowhere?
If the answer to that question is a resounding “yes”, Carrier Business Development Services (CBDS) might be right for you. Traditional prospecting can take a lot of time with little to no return. By combining your rates and performance with e2open Transportation Management System (TMS), CBDS identifies when your services provide real, measurable value.
When there’s alignment with a shipper’s need, e2open facilitates the connection. Ultimately, you spend less time chasing leads and more time focusing on what matters.

Carrier Business Development Services (CBDS)
Traditional prospecting takes time and rarely delivers. CBDS replace the guesswork with targeted opportunities, using your rate, and performance data to highlight where you offer the most value.
No cold calls. No chasing leads. Just smarter, data-backed matches that brings the right shipper to you.
Proven success for participating carriers
CBDS is already creating impact across the network. See what they’ve achieved:
- $2.7 million in awarded freight to network carriers during a single event
- 65 shippers out of 143 opted into carrier-intro discussions after reviewing rate data
- 10 transportation providers, over 4,400 lanes, and saving insights range from $50k to $3.7M
Step-by-Step with CBDS
CBDS runs reverse-procurement events three times per year through a structured process. Here’s the approach:
- Carrier Profile Review: An e2open Account Executive utilizing TMS data to identify lanes with potential opportunities.
- Triannual Procurement Events: Participating in 3 shipper-blind reverse-procurement events a year.
- Opportunity Management: Analyzing carrier rates and services to identify opportunities.
- Shipper Communication: Introducing shipper and carrier partners.
- Carrier Follow-up: Providing additional information and answering questions.
- Carrier Proposal: Submitting proposals outlining terms and conditions.
- Carrier Negotiation: Finalizing agreements and addressing concerns.
- Project Management: Regularly reviewing partnerships and market intelligence.
- Carrier Scorecard Reviews: Quarterly reviews to identify opportunities for improvement.
- Ongoing Collaboration: Continuously identifying new opportunities and ensuring growth.
Why carriers choose e2open CBDS?
- More exposure: Get seen by hundreds of qualified shippers
- Smarter targeting: Matches based on your equipment, capacity, and service areas
- Less manual work: Skip cold outreach and long qualification processes
- Better efficiency: Focus on deals with your time
- Ongoing momentum: Events run 3 times a year with continuous opportunity flow
Who CBDS is for?
Carriers looking to grow with focus, not just volume.
CBDS is designed for transportations providers who want a more efficient, targeted way to build shipper relationships. It’s a strong fit for growing fleets, regional operators, or national providers looking to:
- Expand lanes
- Fill capacity with the right freight
- Reduce time spent on outreach that doesn’t convert
If your team is ready to compete on performance and pricing, CBDS delivers a smarter path forward.
Expanding Connectivity Options for Shipper Clients and Transportation Partners
Carrier Marketplace provides carrier partners with tiered connectivity and powerful new capabilities, helping leverage real data to distinguish their position in the marketplace. At the same time, it supports our shipper clients by providing more opportunities for spot market offers, access to vetted capacity, and a network of trusted carrier partners already connected to e2open Transportation Management.

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