Improving channel strategies for better performance
3M Company is an American multinational technology corporation that specializes in industry, worker safety, healthcare, and consumer goods. As part of an ongoing effort to become more data- and growth-oriented, the company chose to leverage its downstream partners and distributors.
3M realized that better channel data management would help to evaluate the performance of its channel partnerships, identify bottlenecks, and allocate resources effectively. However, this presented a challenge due to the complexity of 3M’s multi-channel distribution strategy, which includes direct sales, distributors, retail, and e-commerce.
By combining e2open’s channel management best practices and industry-leading Channel Data Management solution, 3M was able to increase awareness of channel partner sales, improve sales performance, reduce dependency on manual processes, and optimize channel partner performance and reporting.
Contact e2open today to learn how to unlock the full potential of your channel data management.
