Channel leaders must strengthen the strategic execution of partner incentive programs with Market Development Funds (MDF) being crucial to activating partner demand. How can MDF return on investment (ROI) be credibly measured?

In this session, we will address:

  • The two foundational questions that channel executives ask around MDF ROI
  • A progressive strategy for measuring the efficiency of your MDF spend
  • A business case for increasing MDF investment


Dara Schulenberg
Principal Analyst, Channel Marketing Strategies


Mike Moore

Mike Moore
VP, Channel Strategy

E2open Logo

View on Demand

Privacy mode may affect your ability to download content, so we recommend standard browser settings.

Share This Story, Choose Your Platform!

More in Webinars

Go to Top