Channel leaders must strengthen the strategic execution of partner incentive programs with Market Development Funds (MDF) being crucial to activating partner demand. How can MDF return on investment (ROI) be credibly measured?

In this session, we will address:

  • The two foundational questions that channel executives ask around MDF ROI
  • A progressive strategy for measuring the efficiency of your MDF spend
  • A business case for increasing MDF investment


Dara Schulenberg
Principal Analyst, Channel Marketing Strategies


Mike Moore

Mike Moore
VP, Channel Strategy

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