Candymaker Leverages Demand Sensing AI to Resolve Volatile Demand

~ 1 min Read
Identifying demand shifts in real-time

Demand intelligence keeps sweets on the shelf

This iconic candy and snacking brand struggled with cumbersome manual processes and zero visibility into changing demand patterns, leading to missed opportunities for taking timely, corrective measures. Thanks to Demand Sensing Artificial Intelligence (AI) solutions from e2open, they can now identify causal demand signals, automatically generate highly accurate daily forecasts, and preemptively adjust supply to keep their products on the shelf while reducing stockouts.

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