Subscription revenue models have steadily gained traction over the last decade. Netflix tops the list of the most recognizable subscription programs in the consumer world, with over 225 million subscribers. Microsoft 365, with over 345 million paid seats across one million subscriber companies, claims the same in business. In this guide we will review different subscription models, discuss the benefits and risks, and evaluate how companies can harness the power of their partners to improve the success of their subscription business.
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