Our panelists:
Kendra DeCoste
Director, Global Partner Marketing
Carryl Roy
Customer Success
Manager
Channel marketing is even more complex and challenging than traditional direct marketing. Yet, it can lead to great success when done well.
Listen to this exclusive Q&A with Kendra DeCoste, Director of Global Partner Marketing at VMware, Inc., to hear how her team has improved partner engagement and channel effectiveness with automated channel marketing.
In this fast-paced 30-minute discussion to learn how VMware:
- Improved partner marketing effectiveness
- Maintained consistency in brand identity
- Increased partner engagement and improved utilization of marketing content and offers
- Measures the performance and effectiveness of marketing campaigns and assets
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