What is Channel Ecosystem?

A channel ecosystem refers to a complex network of channel partners that includes all the various interdependent parties involved in promoting, selling, assembling, and delivering the products customers buy.

By adopting a holistic view of their channel programs, organizations can understand and optimize the performance across all partners in their entire ecosystem. Ultimately, the holistic model also helps brands improve the partner experience, expand the market reach of products, improve customer experience, increase competitiveness, and maximize revenues from the channel.

Brand owners can leverage the channel ecosystem to increase partner engagement and, together with their partners, provide higher value and more complete, more innovative, and better-differentiated solutions to their customers.