Channel marketers spend millions each year to engage tiered distribution ecosystems in marketing activities driven by marketing development funds (MDF) programs. Organizations place ever-increasing demands on marketers to drive results from channel program investments and demonstrate them in the form of revenue. Yet putting an accurate number on return on investment (ROI) remains an elusive goal for many.
Download this whitepaper to discover five strategic principles that empower marketers to use evidence-based decision-making to drive continuous increases in ROI.
