Long Tail, Short Hassle: Unveiling Supplier Simplicity

~ 1 min Read

A world leader in electronics manufacturing produces components found in almost everything – from healthcare and electronic equipment to automotive and home appliances. The company’s complex supply chain serves over 300 top global brands. It operates in 100+ sites across 30+ countries, and collaborates with a staggering 26,000+ suppliers.

The situation

While accounting for 65% of total buying power, 90% of its long tail suppliers still relied on emails and phone calls to exchange supply order information and documents. This approach made effective communication and efficient business transactions a significant challenge for the manufacturer.

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The challenge

Its long tail suppliers created a disproportionate amount of work for the company. The multitude of phone calls and email exchanges were time consuming and created considerable confusion. This often translated into untimely and inaccurate data and increased supply risk—which prompted the manufacturer to change how it managed suppliers.

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The solution 

The electronics manufacturer knew their long tail suppliers were slow to embrace digital solutions, so they wanted an approach that met the suppliers “where they were.” By leveraging e2open’s Purchase Order Collaboration, they implemented a solution that offered suppliers a choice of utilizing a web-based solution or sending emails with attachments. The platform automatically handled and parsed emails and spreadsheets, increasing data accuracy while improving information timeliness and streamlining the overall process.

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The outcome 

By implementing e2open’s Purchase Order Collaboration solution, the global manufacturer transformed their supplier communication process. The consolidated business view of backlog data, sell-in, sell-out, and open orders now provides the company with deeper insights for future product development, market segmentation, promotional campaigns, and inventory optimization. With a single source of truth, they can accurately recognize revenue, drive supply chain efficiency, flag discrepancies in order management, and improve allocation and order promising.

Applications used:
Purchase Order Collaboration
Supply Forecast Collaboration

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