Every company in the world operates as part of an ecosystem of interdependent entities: multiple tiers of distribution partners and possibly retailers to sell the company’s products, multiple tiers of suppliers, contract manufacturers, and packaging companies to enable making the company’s products and multiple logistics providers, 4PLs , freight forwarders, and agencies to handle moving...
If your company reaches customers through an indirect channel, understanding how it is impacted by external influences is essential. Analyzing the effect of changes in macroeconomic and technological factors can help you gain market share, displace competitors, increase revenue and optimize investment performance—among other perks. If you decide to pursue any of these potential opportunities,...
There is one advantage to having poor channel incentives technology: You can always blame it on the tools! In my previous blog post, What Could Make Your Channel Partner Incentives More Successful?, I examined why many channel incentive programs don’t achieve their objectives. Based on analysis published by Forrester SiriusDecisions, it is very clear that...
Incentive programs are designed to motivate partners and drive business growth—but why do so many fail to deliver on their objectives? Research shows that low partner engagement and unrealistic goals are two of the biggest culprits. Digging deeper reveals a chain of underlying issues, from unattractive program design to poor communication and outdated technology. In...
Stay connected with e2open
Join the e2open digital family. Sign up to receive our weekly email newsletter on new product announcements and exclusive promotions—and maybe even a few surprises!
