Every company in the world operates as part of an ecosystem of interdependent entities: multiple tiers of distribution partners and possibly retailers to sell the company’s products, multiple tiers of suppliers, contract manufacturers, and packaging companies to enable making the company’s products and multiple logistics providers, 4PLs , freight forwarders, and agencies to handle moving...
Contributed by Nicole Leinbach Reyhle, Founder of Retail Minded Achieving a connected supply chain has proven itself a challenge time and time again, particularly as our global economy continues to recover from the pandemic. Keeping this in mind, the National Retail Federation’s recent, debut 360 Supply Chain event was a welcomed experience that delivered valuable...
Sometimes a door seems locked, but all it needs is a little push. Sometimes an idea that starts as a “maybe” gains momentum until it’s a tidal wave that carries you beyond imagination’s shore. A smart woman recognizes an opportunity, sees the value she can bring, believes in herself and takes the first step—and the...
If your company reaches customers through an indirect channel, understanding how it is impacted by external influences is essential. Analyzing the effect of changes in macroeconomic and technological factors can help you gain market share, displace competitors, increase revenue and optimize investment performance—among other perks. If you decide to pursue any of these potential opportunities,...
There is one advantage to having poor channel incentives technology: You can always blame it on the tools! In my previous blog post, What Could Make Your Channel Partner Incentives More Successful?, I examined why many channel incentive programs don’t achieve their objectives. Based on analysis published by Forrester SiriusDecisions, it is very clear that...
Believe it or not, most incentive programs are completely unsuccessful. In the spring of 2020, SiriusDecisions (now part of Forrester Research) surveyed1 more than 10,000 business leaders to determine the state of channel partner incentives. The resulting research brief revealed that only 5% of incentive programs fully achieve their objectives and only 37% achieve some of...
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