Sometimes it seems like all you do is blink, and when you open your eyes the world around you has completely changed. The grass is a little taller. Your hands look a little older. A new form of technology has been announced on the news. Change is our only, true constant companion. In a digital...
At some point, you’ve likely heard the adage, “Go where your customers are.” Nowhere could this be truer than in channel management, where optimizing market coverage is a major priority and a driver of growth. However, the recent evolution of the channel landscape has added more complexity to the process. In just two decades, the...
Close your eyes and think about all the places you can now purchase products. There are traditional brick-and-mortar retail outlets like GAP or Dick’s Sporting Goods, or online e-commerce sites like Amazon or Newegg. You can click an ad you see on Instagram or Facebook, or maybe your favorite YouTuber shared a new product. It's...
In today's fast-paced business environment, the dynamics of sales channels are undergoing a profound transformation. Traditional methods are being challenged by evolving consumer behaviors, technological advancements, digital transformations, and the emergence of new stakeholders. As businesses adapt to these changes, the impact on channel partner programs becomes increasingly significant. Let's delve into how these shifts...
Step into a world where enchanted swords clash, spells weave through the air, and a diverse band of adventurers unite to face insurmountable challenges. No, we’re not describing a mythical realm but the captivating parallel between managing a partner ecosystem and playing the fantasy tabletop role-playing game Dungeons & Dragons (often called D&D by enthusiasts)....
Step into a world where enchanted swords clash, spells weave through the air, and a diverse band of adventurers unite to face insurmountable challenges. No, we’re not describing a mythical realm but the captivating parallel between managing a partner ecosystem and playing the fantasy tabletop role-playing game Dungeons & Dragons (often called D&D by enthusiasts)....
Step into a world where enchanted swords clash, spells weave through the air, and a diverse band of adventurers unite to face insurmountable challenges. No, we’re not describing a mythical realm but the captivating parallel between managing a partner ecosystem and playing the fantasy tabletop role-playing game Dungeons & Dragons (often called D&D by enthusiasts)....
If you are a consumer electronics brand, this is definitely for you. If you are a consumer goods brand manufacturer, read on as well! We will explore expectations and strategies for you to drive higher sales during the holiday season. The hard figures for consumer goods and electronics sales Melissa Repko, commenting for CNBCi, mentioned...
Recently, global retailer Walmart announced that a significant technology change would occur on March 1st, 2024, and its suppliers would need to act. Since 1992, Retail Link has been the portal through which Walmart gives its suppliers access to sales data, reports, and forecasts. But not anymore! If you are a sales or supply chain...
A Google search for the term “subscription” produces about 6.51 billion results. By comparison, a search for “ERP” yields 448 million results, and a search for “supply chain” returns 1.16 billion results. The point is – the subscription business model continues to be popular. But how did we get here? The journey to the digital...
What’s the mood of global supply chains? That sounds like a funny question, I know. We don’t typically think of supply chains as having a mood, but it might be appropriate after everything we’ve been through recently. As the months go by in 2023, we have witnessed a dramatic, atypical drop in global trade. We...
By this point, there probably aren’t many people left who don’t know what an “influencer” is. It seems like no matter where you look, there’s someone in your social media feed plugging a business or service. While at first glance, this may seem like yet another simple social media trend, the truth is that influencers...
I was just reading another fascinating post from Jay MacBain: Subscription and Consumption Models Are Expanding, and it made me ask: Why is the subscription model popularity increasing? Why is the number of partners actively selling increasing in this model? And what does it take to make it work for a company? Some findings are...
Every company in the world operates as part of an ecosystem of interdependent entities: multiple tiers of distribution partners and possibly retailers to sell the company’s products, multiple tiers of suppliers, contract manufacturers, and packaging companies to enable making the company’s products and multiple logistics providers, 4PLs , freight forwarders, and agencies to handle moving...
Understanding channel partner engagement Throughout history, channels have evolved in terms of composition, relationships, and partner engagement models. What started as transactional, arms-length engagement with traditional “middleman” partners became collaborative relationships with influencing parties. More recently, channel management has emerged as ecosystem orchestration. (For more details about the ecosystem model, download the whitepaper Adapting Channels...
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