Managing the Unexpected: A Lesson in Predictive ETAs


Do you remember taking long road trips as a kid and repeatedly asking, “Are we there yet?” During long transport journeys, Logistic Service Providers (LSPs) often get asked a similar question by their customers – “Is my stuff there yet?”

Managing a successful supply chain requires balancing external and internal factors that may or may not fall within an organization’s control. Events surrounding geopolitical turmoil, natural disasters and volatile trade wars have proven that one cannot always anticipate which disruptions lie ahead. Does that mean that they should just sit back and allow these disruptions to dismantle their carefully laid plans? Absolutely not!

While some LSPs and shippers remain blind to the disruptions that await them, consequently forcing them to react to a problem after it already occurs, others are looking for a solution. Now more than ever, companies with complex multi-tier supply chains realize that they need cross-functional, cross-enterprise and cross-ecosystem visibility to identify potential supply chain risks and execute remedial actions. To reach this level of visibility, organizations need some critical capabilities:

  • Real-time updates providing the location of cargo in transit
  • In-depth insight into predicted arrival times for proactive remediation
  • Connectivity to planning, supply and transportation execution solutions
  • Collaboration tools for working with upstream and downstream partners

The recently published ebook, Are We There Yet? Realistic ETAs for Goods on the Move outlines the challenges LSPs face when answering the infamous question, “Is my stuff there yet?” and why reliable predictability is the key to mitigating supply chain disruptions.

Crossing the ocean is only part of the battle when facilitating international shipments. Lack of status events, port-to-port and customs delays all account for incremental deviations. When shipments deviate from their original plan, small delays can add up to missed hand-offs, late arrival dates and unhappy customers. By combining reliable predictive ETAs with your planning and execution systems, supply chain professionals can effectively anticipate delays and take remedial action. This approach gives LSPs and shippers the advantage to change the conversation from “Is my stuff there yet?” to “Does this delay impact production, or will the next leg need to be expedited?”.

Shipping conditions, transportation schedules and global trade regulations will forever be changing, making it imperative for shippers and carriers to monitor all legs, modes and regions where goods are moving. An agile supply chain is a well-oiled machine that works only if the other components can rely on one another. Managing the whole requires granular-level visibility and coordination between all parts. With this level of insight and understanding, organizations can start planning remedial actions before a disruption occurs to avoid penalties and fees and improve customer service levels.

Latest

December 17, 2025

The Metrics Behind the Metrics: Why Conformance Drives Performance

Key Performance Indicators (KPIs) tell us where we succeeded. However, it is Key Conformance Indicators (KCIs) that determine whether success is repeatable.  Let’s talk about something everyone can relate to—chocolate chip cookies. I love my mother’s cookies. They’ve been a family staple for years, and in my (entirely unbiased) opinion, they’re perfect. They look beautiful and taste even better. But that perfection isn’t by chance. She’s spent years fine-tuning her recipe. She measures every ingredient precisely, chills the dough (an uncommon process) just the right amount of time, and uses a specific scooper so each cookie is round and thick for the perfect balance of crispy outside and chewy inside. The other day, after a family meal, she baked a batch. When they came out of the oven, I knew something was different. They looked a little off. I took a bite, and the taste was off as well. I asked what happened. She smiled and said she’d “tweaked th...

Read More
December 17, 2025

E2open Named a Leader in IDC MarketScape for Multi-Enterprise Supply Chain Commerce Networks 2025

DALLAS – Dec. 17, 2025 – E2open, a WiseTech Global Group company, has been recognized as a Leader in the IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Networks (MESCCN) 2025 Vendor Assessment (doc # US53010225, November 2025). The report highlights e2open’s strengths in network scale, enterprise-grade trust, and a comprehensive AI-powered suite. E2open’s broad platform supports global brands as they orchestrate complex, multi-tier supply chains.

Read More
December 1, 2025

Employee Spotlight: Pablo Ampuero

E2open is powered by a strong global network of problem solvers and innovators driven by strong values and our company culture. Together, we are focused on doing what’s right in business and in our communities. Every month, we will shine a spotlight on an exceptional team member who is helping us transform the supply chain industry. This month, we held a Q&A with Aries Lam, Director, Product Development at e2open..

Read More
Subscribe to Receive e2open Updates

E2open Subscription Center

Interested in Learning More? Stay current with the latest e2open news – from company updates to thought-leadership pieces, and so much more!

Complete this form to subscribe to e2open updates.

Are you ready to boost your supply chain capabilities? Let's get started.

Let's Get Started
Scroll to Top