
How to Improve On-Shelf Availability for CPG Brands
On-shelf or out-of-stock? For consumer package goods (CPG) brands, the answer depends on how well you read demand signals. Reliable on-shelf availability begins with collecting the right retail data: point-of-sale (POS), inventory levels, consumer shopping behaviors, and promotional activity –then transforming that raw information into actionable insights. The challenge: retail data frequency, formats, hierarchies...